Motorsport Marketing Opportunities with Race-Fans.net

Auto racing is a passionate sport. It’s not just fast cars, skillful drivers, speed, danger, paint schemes and certainly it is not just the exposure. It is “passion” that explains why all of us are involved with racing either as a fan or a professional. It explains why drivers seemingly risk their limbs to compete. It’s why fans stand in the rain, walk for miles, wait for months, stand in long lines, and spend millions of dollars for tickets, just for a chance to witness a race. It’s an untold something-or-other that invades the heart and won’t let go – ever. Simply stated, this is passion.

For marketers, this presents a unique chance to tap into this reservoir of positive feelings. To gather among passionate fans and become associated with their favorite chosen leisure activity is a quality opportunity.

If auto racing attracted only a few, relatively modest number of “passionate” fans, its platform for promotion would not be noteworthy. But, the sport’s growth over the past several decades to evolve into a major player among professional sports, produces such a massive audience of fans that the groundwork for an extraordinary promotion platform emerges.

Race-Fans.net is the collection point for advance racing news and post race media from sources all over the world. We would like to attach the passion of racing to your brand and we have the medium to make this happen for your organization.

I invite you to contact RFN with you marketing needs and connect our viewers with your products and services.

WHO ARE RACE FANS AND WHAT DO THEY EARN

32% of Motorsport Fans are between the ages 18 – 34 (100 index vs. U.S. pop)
58% of Motorsport Fans are between the ages 18 – 44 (109 index vs. U.S. pop)

       Age Group           U.S. Pop      Motorsport Fans        Index Fan vs. U.S. Pop
          18-24                    11%                  11%                                     100
          25-34                    21%                  21%                                     100
          35-44                    21%                  26%                                     124
          45-54                    19%                  19%                                     100
          55-64                    13%                  15%                                     115
          65 +                      15%                   9%                                       60

42% of Motorsport Fans earn $50,000 + per year (108 index vs. U.S. Pop)

Auto racing appeals to both men and women - a good fit for the entire family

Motorsports delivers the most exciting form of sports entertainment that includes participants of the sport, who live by honorable and down-to-earth values, with fans of the sport. This leads to the development of an affinity relationship and feelings of belonging within the motorsport community.

Marketing Ideas Worth Consideration
American companies will spend more than$14 billion on sports marketing this year. The most prominent and successful companies in America choose to use the motorsports platform to make a connection with their consumers.

Why do they make this investment? Because it is effective marketing and differs widely from traditional marketing mediums. There are two primary reasons that make the use of motorsports so effective in today’s economic climate.

The first and most important reason motorsports has been so effective is the basic affinity fans feel for the sport and its participants. Fans initially attend racing events for an exciting night of family entertainment. In the end they get to know the drivers, develop favorites, then pull for them week in and week out. They look forward to the next event to see how their favorite driver finishes the race. Successful race car drivers are always accessible to race fans before and after events. Thus working for the sport and their sponsors.

The second element that makes motorsports marketing an effective tool is lack of fragmentation. In today’s world consumers are bombarded with marketing messages from the minute they wake up until they turn off their TV at night. Consumers flip TV channels and radio stations whenever possible to avoid commercial messages. Racing differs because when fans are at the track they are a captive and willing audience without possibilities of commercial fragmentation.

They are tuned in to nothing but the racing experience from four to eight hours every race weekend. Race fans are the most brand loyal consumers in America and support the companies that support their sport.

Racing is not only a smart strategic move, but an exciting motivator for your company and its marketing partners. If you want to colonize the market for your company, consider using Race-Fans.net as a creative and exciting brand building tool.

Motorsport marketing is truly a unique and exciting format for reaching your target consumer. The sponsorship association is a prestigious opportunity for your organization and an opening that can set you apart from all of your competitors for years to come.

Increase your brand positioning while forming

 an affinity relationship with our racing audience

Our Mission
To increase your companies bottom-line and colonize the market for your company with sustained growth and profit.

How will racing do this for your company?
By attaching your company brand/image within the racing community you set into motion an affinity consumption behavior where fans associate your products with their passion for racing. People are more apt to purchase and use products once a personal affiliation has been established. Racing is the perfect medium to create affinity consumption behavior.

Beyond The Bottom-line - Additional Rewards
You have the obvious extrinsic rewards; product sales, market share and growth, which are all very tangible. Then you have the intangibles of; respect, social approval and affiliation within a broad and diverse community.

In addition you obtain intrinsic values that cannot be bought; enjoyment and satisfaction with a feeling of accomplishment for your organization and its marketing partners, which is possibly the ultimate satisfaction.

Many of our partners have been with us from the beginning. Together we continue to grow and prosper through our relationship. Partnerships are designed to add value by delivering unique marketing opportunities that create brand excitement, generate revenue and provide exclusivity with our racing audience and their products.

Thank you for your interest in Race-Fans.net and the marketing opportunities we can provide your company to connect with our audience.

Ad the mystique and excitement of racing to your company portfolio and allow Race-Fans.net to showcase your brand.

Race-Fans.net would be very excited to arrange an agreement that would place your brand in the eyes of our racing audience. Please contact Race-Fans.net if you have an interest in our motorsport marketing opportunities, our service is second to none.

Copyright © Race-Fans.net - All Rights Reserved